A Fresh Look: Rebranding the Mr. Postman Print Shop Van
At Mr. Postman Print Shop, our van isn’t just a vehicle—it’s a moving billboard that tells the story of who we are. Recently, we gave our 2020 Ford Transit van a complete makeover, transitioning from our original post office-inspired branding to a bold, eye-catching CMYK print shop design. This rebranding effort not only reflects our evolving identity but also showcases the capabilities of our team.
The New Design: Window Recess Graphics and More
To make the most of the van’s unique features, we combined several techniques to create a dynamic and professional look:
- Window Recess Graphics:
We installed custom graphics in the recessed window areas, taking advantage of the van’s natural contours to display bold CMYK-inspired designs. These graphics highlight our expertise in vibrant printing and serve as a focal point for the vehicle’s branding. - 80/20 Window Perf for the Back Windows:
The rear windows feature perforated vinyl, allowing our design to stand out while still providing visibility from the inside. This material is perfect for creating a seamless, professional appearance without sacrificing functionality. - Cut Vinyl on the Back Doors:
The back doors of the van display our hashtag, #printlocal, along with our phone number and website. This simple yet effective detail ensures anyone following us on the road knows exactly how to get in touch or learn more about our services.
From Post Office to Print Shop: The Evolution
This is the second wrap we’ve done on our Transit van. Initially, the van sported branding inspired by our post office roots, complete with postal colors. While it served us well, we wanted a design that truly reflected our expertise as a modern print shop. The new CMYK-focused wrap does just that, with vibrant colors and clean lines that embody the creativity and precision of our work.
The Process: Precision at Every Step
- Design:
We started with a custom design that incorporated the CMYK theme, our logo, and essential contact details. Every element was carefully placed to maximize visibility and impact. - Printing:
Using our state-of-the-art Mimaki printers, we produced high-resolution graphics with vibrant, durable colors. - Installation:
Our team applied the vinyl with precision, ensuring a flawless finish across the recessed windows, back windows, and doors. The result is a cohesive design that looks professional from every angle.
Why Rebranding Matters
Rebranding the van wasn’t just about aesthetics—it was about aligning our visual identity with the services we provide. The bold CMYK design tells the world we’re experts in all things print, while the clear contact details make it easy for potential customers to reach out.
Let Us Transform Your Vehicle
Whether you need a partial wrap, full wrap, or custom graphics, Mr. Postman Print Shop can bring your vision to life. Contact us today to learn how we can turn your vehicle into a mobile marketing masterpiece!